There seems to be a never ending fascination to the notion that some many people
get paid to drive their cars. While it is true that a few lucky people are able to do this, the entire field of paid to drive opportunities has changed dramatically over the last few many years.
According to Paid To Drive Auto Wrap, the get paid to drive concept was at the height of its popularity during the Internet bubble of the late 1990s. Roadside selling
was near capacity leaving the many companies that wanted to market their service or product to those driving in their cars without a place to do so. At this measure
, billboard and other traditional selling
space along busy roads and highways was severely limited and prices for such space was rising fast.
One solution to this selling
shortage was addressed with car wraps. Basically, the advertiser would wrap their advertisement around a car (instead of on a billboard) for everyone to see. This way businesses
could advertise their products or services to reach everybody driving along the roads in areas where they couldnt get promoting space on billboards.
The car wrap gained popularity through the 1990s when traditional billboard advertising remained tight, but when billboard selling
softened in the late 1990s, this took a heavy toll on the car wrap selling
companies. Today, only a fraction of those that were once in business remain so.
Most car wrap businesses
that remain have had to reinvent themselves as niche advertisers for specialty campaigns and that is where they remain at this point. For certain selling
campaigns, the auto wrap still has an appeal of being different than typical selling
campaign.
From instant to time there will be a business
that is looking for a unique branding campaign, and the auto wrap may offer a cost effective way of taking their brand name out there. In this case, a company would "rent" space on individual private citizens cars. In return for letting the business
"wrap" the car with their advertisement, theyll compensate the car owner with a monthly payment. The payment may be as high as $400 a month for a full car wrap and lesser amounts for a partial car wrap or a window wrap.
The catch is that there are far more drivers wanting to be paid to drive than branding campaigns available. If you do not
drive a lot of miles (typically over 800 miles a month) or live in a highly populated area where the advertisement will be seen by a lot of people, your chances of being chosen are slim.
While the chances of grasping
paid to drive today are not very grand, they are still better than playing the lottery. If you believe your car and location would be desirable to advertisers, it could be assessment of worth
contacting auto wrap businesses
directly to see if you may get on their list. If you are lucky and do get picked, you will significantly reduce your driving expenses with little effort on your part.